Public Speaking
Whether we're talking in a team meeting or presenting in front of an audience, we all have to speak in public from time to time.
We can do this well or we can do this badly, and the outcome
strongly affects the way that people think about us. This is why public
speaking causes so much anxiety and concern.
The good news is that, with thorough preparation and
practice, you can overcome your nervousness and perform exceptionally well.
Become a confident and compelling public speaker.
The
Importance of Public Speaking
Even if you don't need to make
regular presentations in front of a group, there are
plenty of situations where good public speaking skills can help you advance
your career and create opportunities.
For example, you might have to talk
about your organization at a conference, make a speech after accepting an
award, or teach a class to new recruits. Speaking to an audience also includes
online presentations or talks; for instance, when training a virtual team, or
when speaking to a group of customers in an online meeting.
Good public speaking skills are important in other areas of
your life, as well. You might be asked to make a speech at a friend's wedding,
give a eulogy for a loved one, or inspire a group of volunteers at a charity
event.
In short, being a good public speaker
can enhance your reputation, boost your self-confidence, and open up countless
opportunities.
However, while good skills can open
doors, poor ones can close them. For example, your boss might decide against
promoting you after sitting through a badly-delivered presentation. You might
lose a valuable new contract by failing to connect with a prospect during a
sales pitch. Or you could make a poor impression with your new team, because
you trip over your words and don't look people in the eye.
Make sure that you learn how to speak well!
Strategies
for Becoming a Better Speaker
The good news is that speaking in public is a learnable
skill. As such, you can use the following strategies to become a better speaker
and presenter.
Plan
Appropriately
First, make sure that you plan your communication
appropriately. Use tools like the Rhetorical Triangle, Monroe's Motivated Sequence, and the 7Cs of Communication to think about how you'll structure
what you're going to say.
When you do this, think about how
important a book's first paragraph is; if it doesn't grab you, you're likely
going to put it down. The same principle goes for your speech: from the
beginning, you need to intrigue your audience.
For example, you could start with an
interesting statistic, headline, or fact that pertains to what you're talking
about and resonates with your audience.
Planning
also helps you to think on your feet. This is especially important for unpredictable
question and answer sessions or last-minute communications.
Tip:
Remember
that not all occasions when you need to speak in public will be scheduled. You
can make good impromptu speeches by having ideas and mini-speeches pre-prepared.
It also helps to have a good, thorough understanding of what's going on in your
organization and industry.
Practice
There's a good reason that we say, "Practice makes
perfect!" You simply cannot be a confident, compelling speaker without
practice.
To get practice, seek opportunities
to speak in front of others. You could also put yourself in situations that
require public speaking, such as by cross-training a group from another
department, or by volunteering to speak at team meetings.
If you're going to be delivering a
presentation or prepared speech, create it as early as possible. The earlier
you put it together, the more time you'll have to practice.
Practice it plenty of times alone, using the resources you'll
rely on at the event, and, as you practice, tweak your words until they flow
smoothly and easily.
Then, if appropriate, do a dummy run
in front of a small audience: this will help you calm your jitters and make you
feel more comfortable with the material. Your audience can also give you useful feedback, both on your material and on your
performance.
Engage
With Your Audience
When you speak, try to engage your
audience. This makes you feel less isolated as a speaker and keeps everyone
involved with your message. If appropriate, ask leading questions targeted to individuals or
groups, and encourage people to participate and ask questions.
Keep in mind that some words reduce your power as a speaker.
For instance, think about how these sentences sound: "I just want to add
that I think we can meet these goals" or "I just think this plan is a
good one." The words "just" and "I think" limit your
authority and conviction. Don't use them.
A similar word is "actually," as in,
"Actually, I'd like to add that we were under budget last quarter."
When you use "actually," it conveys a sense of submissiveness or even
surprise. Instead, say what things are. "We were under budget last
quarter" is clear and direct.
Also, pay attention to how you're speaking. If you're
nervous, you might talk quickly. This increases the chances that you'll trip
over your words, or say something you don't mean. Force yourself to slow down
by breathing deeply. Don't be afraid to gather your thoughts; pauses are an
important part of conversation, and they make you sound confident, natural, and
authentic.
Finally, avoid reading word-for-word from your notes.
Instead, make a list of important points on cue cards, or, as you get better at
public speaking, try to memorize what you're going to say – you can still refer
back to your cue cards when you need them.
Pay
Attention to Body Language
If you're unaware of it, your body language will give your audience
constant, subtle clues about your inner state. If you're nervous, or if you don't
believe in what you're saying, the audience can soon know.
Pay attention to your body language: stand up straight, take
deep breaths, look people in the eye, and smile. Don't lean on one leg or use
gestures that feel unnatural.
Many people prefer to speak behind a podium when giving
presentations. While podiums can be useful for holding notes, they put a
barrier between you and the audience. They can also become a
"crutch," giving you a hiding place from the dozens or hundreds of
eyes that are on you.
Instead of standing behind a podium, walk around and use
gestures to engage the audience. This movement and energy will also come
through in your voice, making it more active and passionate.
Think
Positively
Positive thinking can make a huge difference to
the success of your communication, because it helps you feel more confident.
Fear makes it all too easy to slip
into a cycle of negative self-talk, especially right before you speak, while self-sabotaging thoughts such as "I'll
never be good at this!" or "I'm going to fall flat on my face!"
lower your confidence and increase the chances that you won't achieve what
you're truly capable of.
Use affirmations and visualization to raise your confidence. This
is especially important right before your speech or presentation. Visualize
giving a successful presentation, and imagine how you'll feel once it's over
and when you've made a positive difference for others. Use positive
affirmations such as "I'm grateful I have the opportunity to help my
audience" or "I'm going to do well!"
Cope
With Nerves
How often have you listened to or watched a speaker who
really messed up? Chances are, the answer is "not very often."
When we have to speak in front of others, we can envision
terrible things happening. We imagine forgetting every point we want to make,
passing out from our nervousness, or doing so horribly that we'll lose our job.
But those things almost never come to pass! We build them up in our minds and
end up more nervous than we need to be.
Many people cite speaking to an
audience as their biggest fear, and a fear of failure is often at the root of this.
Public speaking can lead your "fight or flight" response to kick in:
adrenaline courses through your bloodstream, your heart rate increases, you
sweat, and your breath becomes fast and shallow.
A certain amount of pressure enhances
performance. By changing your mindset, you can use nervous energy to your
advantage.
First, make an effort to stop thinking about yourself, your
nervousness, and your fear. Instead, focus on your audience: what you're saying
is "about them." Remember that you're trying to help or educate them
in some way, and your message is more important than your fear. Concentrate on
the audience's wants and needs, instead of your own.
If time allows, use deep breathing
exercises to slow
your heart rate and give your body the oxygen it needs to perform. This is
especially important right before you speak. Take deep breaths from your belly,
hold each one for several seconds, and let it out slowly.
Crowds are more intimidating than individuals, so think of
your speech as a conversation that you're having with one person. Although your
audience may be 100 people, focus on one friendly face at a time, and talk to
that person as if he or she is the only one in the room.
Watch
Recordings of Your Speeches
Whenever possible, record your presentations and speeches.
You can improve your speaking skills dramatically by watching yourself later,
and then working on improving in areas that didn't go well.
As you watch, notice any verbal stalls, such as
"um" or "like." Look at your body language: are you
swaying, leaning on the podium, or leaning heavily on one leg? Are you looking
at the audience? Did you smile? Did you speak clearly at all times?
Pay attention to your gestures. Do they appear natural or
forced? Make sure that people can see them, especially if you're standing
behind a podium.
Last, look at how you handled interruptions, such as a sneeze
or a question that you weren't prepared for. Does your face show surprise,
hesitation, or annoyance? If so, practice managing interruptions like these
smoothly, so that you're even better next time.
Key
Points
Chances are that you'll sometimes have to speak in public as
part of your role. While this can seem intimidating, the benefits of being able
to speak well outweigh any perceived fears. To become a better speaker, use the
following strategies:
·
Plan appropriately.
·
Practice.
·
Engage with your audience.
·
Pay attention to body language.
·
Think positively.
·
Cope with your nerves.
·
Watch recordings of your speeches.
If you
speak well in public, it can help you get a job or promotion, raise awareness
for your team or organization, and educate others. The more you push yourself
to speak in front of others, the better you'll become, and the more confidence
you'll have.
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