1. When getting ready for an in-studio radio or TV
interview, a producer will often ask you to count to ten for a microphone
volume check. Instead say "hi, I'm (your name) and I listen/watch (name of
program) every chance I get." First, the whole staff will appreciate your
enthusiasm. Second, they might use what you just said as a promo for years to
come, giving you a publicity windfall.
2. If a caller on a radio or TV talk show starts
trashing you repeatedly and the host doesn't intervene, just start talking in a
calm voice. You will drown out the negative message of the caller and yet still
appear to be calm.
3. If you are promoting a particular book, company
or cause, don't be afraid to mention it by name.
4. When giving out a web site address or phone
number, do it twice--slowly.
5. It doesn't matter if your interview is 60
seconds or 60 minutes long. You should communicate everything you need to in
the first 30 seconds. Any additional time should be spent expanding your basic
points.
6. Apply translucent powder makeup before going on
TV. If you don't wear powder on your nose, forehead and face, you will look
shiny, oily and plastic.
7. If you are being interviewed by remote and there
is a TV monitor next to the camera, don't glance over at it to look at yourself
while the interview is going on. You will look shifty-eyed, nervous and weird.
8. During a TV interview, don't look up at the
ceiling when you are thinking what to say (you'll look like you are BSing).
Look down if you need to look away for a moment. You'll look thoughtful.
9. Nothing is ever 100 percent off the record. Once
notes are made, editors, publishers and lawyers can review them.
Speaking/Presentation Tips
1. If you do have to read or glance at notes, move
your eyes down, not your entire head.
2. The bigger the audience the bigger your gestures
and expressions and movement need to be.
3. If you don't wish to answer questions until the
end of your speech, politely and without apology inform the audience.
4. You aren't going to be loved by 100% of the
audience. If one person is ignoring you or sleeping, don't obsess over it.
5. Never attempt to go to a live web site during a
presentation; you are guaranteed to lose your connection.
6. When possible, ask the banquet manager to serve
the dessert and coffee with the meal. That way you won't be interrupted by
waiters when giving you're after-dinner speech.
7. It is not overly promotional to tell people how
to contact you if they want more information or to ask you more questions. (Be
ready to give out a web site address and/or a phone number.)
8. The more often you speak, the less you'll have to
think about a list of dos and don'ts.
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