New Tools for News Gathering
Combining
traditional shoe-leather reporting with the wealth of digital services now
available can make the difference between a good and a great reporter
Local reporters are the ground troops of the
journalism world. Armed with their notebooks and tenacity, they are often first
to the scene when news breaks, slogging it out in the trenches to serve their
communities and cover the stories other outlets ignore.
That commitment to shoe-leather reporting and a
bulging contact book will always be the cornerstone of good journalism, but
social media provides an ever-widening scope to find stories and sources
that might otherwise slip through the net. The digital sphere does, of course,
bring a new world of challenges as well.
Here are 10 ways local reporters can get ahead and
meet their communities online.
Twitter Lists
Twitter is still the king of real-time information,
so it’s worth getting to grips with what sets the power users apart: lists.
If you don’t have any lists set up for your beat
the best place to start is to look at other people’s, and you can do this with
a relatively simple search.
Want lists for Sunderland? Or Gainesville? Or
Dhaka? Try this in Google’s search bar:
“site:twitter.com/*/lists/Manchester”
The star there basically tells the search engine to
fill in the blanks of the search term, so when it is in the space for a Twitter
username it will return any public list with “Manchester” in the title.
Have a look through other people’s lists and
follow the ones that seem worth it, but also keep an eye on who features
regularly across the lists or who shares information relative to your beat and
start building your own list. From there, you can see who those accounts
retweet regularly and refine your list to make it the perfect source of
information for you.
But what if there aren’t any
public lists for your area? Try using
Followerwonk to search Twitter bios for mention of your local area and add
them to a list of your own.
Tweetdeck
Every journalist who works
online should really be using Tweetdeck. It lets you build a dashboard of
columns to monitor multiple feeds and timelines all in one go – perfect for
those local lists.
Lists won’t necessarily catch
all the chatter though, so it’s worth setting up a couple of columns with
customised searches. The best way to break down newsgathering on social media
is into keyword and geolocation, and an obvious place to start is with the name
of the place itself.
Street names and landmarks are
also worth a shot, both with hashtags and without, but it’s important to
remember how people speak when news breaks. Journalists think in keywords –
“car crash on fifth avenue” – but someone who was at the scene is much more
likely to tweet something along the lines of “OMG two cars just smashed into
each other right in front of me”.
First-person pronouns (me, my,
I), exclamations, swear words and keywords like “shooting” or earthquake”, for
example, are all more likely to return tweets relevant to news.
Twitter’s EMEA lead for
Moments Joanna Geary wrote a great guide
for journalists using the platform in the build up to the UK election last year,
and it can help to have a
basic understanding of Boolean search for further tweaking.
But you can also use Tweetdeck to search for
tweets geotagged to specific locations.
Right-click on a location in
Google Maps and select “What’s here?” to see the lat/long co-ordinates, then
enter these into Tweetdeck’s search bar – with “near:” and removing the space
in the middle – to see tweets tagged to that location.
Precisely how far the search
area around the specific point extends is unclear, so it helps to set the
radius yourself using “within:” and a distance in miles.
You can then use the column
options in Tweetdeck to filter your results to tweets with pictures and video
or the number of retweets or likes a tweet has, if necessary.
When a gunman opened fire at
the Umpqua Community College in October 2015, a geolocated search
with “omg OR wtf AND shooting AND campus” would have found the following
tweet:
Combining these geolocation tricks in Tweetdeck
with location or story keywords can help to find relevant tweets and contacts,
but it may also be too noisy to be useful. Tweak the settings and combinations
until you find something that works for you.
Geolocation
Talking of geolocation,
Twitter isn’t the only social network that uses GPS to let users show where
they are. Instagram, Flickr, the Russian network VKontakte and the Chinese Sina
Weibo all have geotagging, among others.
Yomapic and Echosec are
great free tools for searching by location, returning posts from Instagram
and Vkontakte or Twitter and Flickr respectively. Choose a point on the map and
either draw a search area or select a radius and the websites will return posts
and images in that location.
There are much more powerful options available but
they come with a price. Geofeedia and SAM Desk are both used by news organisations
around the world for their features and add-ons including newsgathering,
verification and curation across a range of social networks. But they are only
really practical for those with big enough audiences (and wallets) to pay for
it.
Facebook
As the biggest social network
in the world, Facebook has the potential to help journalists find stories and
contacts like no other. But after severely limiting public access to its
Graph Search – “a privacy
nightmare” – the options for searching and newsgathering have been
severely restricted.
Zuckerberg and co introduced
Signal as a “discovery and
curation tool for journalists” back in September 2015 but the
dashboard has many limitations and is intensely US-focussed, despite the
region comprising just 17 per cent of the global
Facebook community.
So what can we do?
Groups and interest lists are
perhaps the best way to monitor communities and pages on Facebook for stories.
Set up an interest list by clicking on ‘Interests’ in the Facebook side bar and
then add Pages to the list around a relevant topic, like this one for media industry news. The
result is a customised newsfeed, much like a Twitter list but for Facebook,
displaying chronologically-listed posts from the select pages.
Monitoring official pages is
only useful to an extent, however, so getting involved in groups and
communities where people discuss their gripes and grievances can bring
undisclosed stories to light. Search Facebook for a specific location or
topic before selecting ‘groups’ from the results and browse through the groups
available.
Now, Facebook may have shut
down the public access for its Graph Search but that doesn’t mean it is no
longer accessible. Michael Bazzell of the open-source intelligence website
Intel Techniques has built a powerful and – frankly – terrifying
search tool that works
in a similar way to the old graph search.
Using tools like this can
raise some serious ethical questions however, so don’t be surprised if a
source is shocked you managed to find out information from their Facebook
profile they thought was hidden.
Instagram
Instagram eclipsed Twitter in
terms of regular users back in September 2015, and is the social network
of choice for many young, visually-minded members of the global digital
community.
You can organise Instagram
accounts into specific lists, like on Twitter or Facebook, with Iconosquare.
Once signed up, go to ‘My Followings’ in the menu and organise accounts you
follow into specific groups before viewing each group as a timeline in itself.
You can search Instagram with Iconosquare, but Gramfeed is a more powerful
platform for diving deep into Instagram, working like a dashboard
to search for posts by hashtag, user account, keyword or location.
If This Then That
If This Then That (commonly
referred to as IFTTT, or just IF) is a brilliantly simple and effective way to
automate a lot of online habits or practices, like the robot butler you never
knew you needed.
If following an event like a
protest or political speech, IF can automatically
build Twitter lists from everyone who tweets on a hashtag; it can save the
tweets on a hashtag to a Google Doc; or even email
you a daily digest of all tweets from a specific location. It
can do most of that for Instagram as well, and can also combine with Dropbox,
Facebook, Gmail, Flickr, Reddit and scores of other platforms or services.
Sign up and create ‘recipes’
between different services like the above, or browse the thousands of recipes
already created by users to see what else is possible.
It is worth remembering, though, that IF will do
exactly what you tell it to do without the added nuance of a human touch.
Automation is great up to a point, but set the parameters too broadly and you
may struggle to find a newsworthy signal in all that social noise.
Get The Approach Right
There has been a backlash
from the public around how journalists approaching sources on social media in
recent months. That tweet about the UCC shooting mentioned earlier received
dozens of replies from reporters asking to contact, and hundreds more from
other Twitter users furious with
reporters who were just trying to do their job.
It is a sensitive and
difficult issue that is still being refined. But first and foremost, don’t be
an egg.
This Twitter user is actually a fairly senior
journalist at a local news paper in a major city, but there is nothing on their
profile to signify this except regular requests to use pictures. Their approach
is the digital equivalent of donning a balaclava and knocking on a
stranger’s door to politely ask if they can borrow a cup of
sugar.
So include a photo and a bit
of personal information and if you are not a regular Twitter user, just share
stories from your publication. You could even use IF to
retweet your publication’s main account.
For the approach itself, most
news organisations use some combination of being friendly; ascertaining whether
the user captured the image; whether they can use and exhibiting genuine
concern for what the witness has been through.
What many still leave out, however, is taking the
conversation out of the public sphere. If you can get that person into a
conversation in a direct message, email or on the phone you can find out so
much more than you can in a quick note on a social network. And that rapport
building is where the journalist’s skill lies.
Verify, Verify, Verify
There are two main reasons
people share misinformation on social media: to gain followers by posting
outrageous but believable claims, or to intentionally derail the news agenda.
The journalist’s job is to report the truth, so it goes without saying that it
is important to treat any claims seen online with the same healthy skepticism
you would from a phone call or face-to-face conversation.
This doesn’t always happen though.
In recent weeks, major news organisations published old footage
of flight turbulence as if it were new and a staged video of a travel vlogger
suffering a fish to the face during a storm, to name just a couple of examples.
There were some caveats
questioning the truth of the latter in some publications, but the same doesn’t
always happen in far more important stories. Both the San
Bernardino shooting and Paris attacks of
2015 resulted in unverified falsehoods published or broadcast by news outlets.
We’ve got a whole section
dedicated to verification reads and resources here at First Draft News, but the
fundamentals are to establish the source, the date and location of an image.
Find the original uploader of a picture or video, check out their social media
history to see if there are inconsistencies with what they claim and try to
speak to them.
You can print out our Visual
Verification Guide to
keep or your desk on in your pocket for quick reference as well.
Credit Sources Properly
You might be able to
download an image with as much as a right-click, but the person who took
it is still the copyright holder and should be credited accordingly. According
to Storyful, the social newswire which has built a business on finding and
licensing newsworthy images from social media to news outlets, the “vast
majority” of online sources just want a credit.
Speaking to the source to
establish how they want to be credited is vital and can lead to more
information than a picture or video can provide, but journalists still have a
responsibility to their sources.
An eyewitness to the Shoreham
air disaster in the UK last August can be heard laughing in his video of cars
and bodies burning in the streets. Having just witnessed a fighter jet smash
into a busy road the man is obviously in shock, but some outlets published the
audio and his account details, leading to
“serious abuse” on Twitter.
Journalists should be more
aware of the repercussions that going public like this can have, and
can protect their sources from burning in the fire of publicity or, in
some countries, put in very real danger.
Build a Sense of Community
Giving online sources the same
respect as offline sources can not only ensure their safety and get you closer
to the story, but also means they could be sources for other stories further
down the line. Reporters spend a lot of time and effort cultivating
their sources and developing their contact book with people they meet face
to face, and the same can be true of people met online. It can be as simple as
following up on stories, checking in to see if someone is ok following an
accident or other trauma, or being active in online communities which may yield
stories.
It is that community element
that has always driven local reporting. Social media has turned journalism into
a conversation rather than simply a broadcast medium, and although that has
more often been true in the past among local media compared to the national
press, combining traditional skills with new digital services can make the
difference between just getting the story and making journalism a positive
force in the community.