New media is a term used to describe the emergence of digital, computerized, or networked information and communication technologies in the later part of the 20th century. New media technologies are digital, networkable, dense, compressible and interactive. Examples are Internet, websites, computer multimedia, computer games, CD-ROMS, and DVDs. New media is a way in which the delivery of news and information follows a many-to-many format. Old media are television programs, feature films, magazines, books, or paper-based publications.
"New media" as interactive forms of communication that use the Internet, including podcasts, RSS feeds, social networks, text messaging, blogs, wikis, virtual worlds and more!
New media makes it possible for anyone to create, modify, and share content and share it with others, using relatively simple tools that are often free or inexpensive. New media requires a computer or mobile device with Internet access.
New media tools can help you to:
CONNECT people with information and services. This includes connecting individuals with healthcare providers and people living with HIV with one another. New media can also connect the families, friends, and caregivers of people living with HIV ands AIDS to resources for their loved ones and themselves.
COLLABORATE with other people—including those within your organization or community.
CREATE new content, services, communities, and channels of communication that help you deliver information and services.
New media has:
• Changed the meaning of geographic distance.
• Allowed for a huge increase in the volume of communication.
• Provided the possibility of increasing the speed of communication.
• Provided opportunities for interactive communication.
• Allowed forms of communication that were previously separate to overlap and interconnect.
The new media industry
The new media industry shares an open association with many market segments in areas such as software/video game design, television, radio, and particularly movies, advertising and marketing, which seeks to gain from the advantages of two-way dialogue with consumers primarily through the Internet. The advertising industry has capitalized on the proliferation of new media with large agencies running multi-million dollar interactive advertising subsidiaries. Interactive websites and kiosks have become popular. In a number of cases advertising agencies have also set up new divisions to study new media. Public relations firms are taking advantage of the opportunities in new media through interactive PR practices.
Digital media (as opposed to analog media) are electronic media that work on digital codes. Computing is based on the binary numeral system. Digital refers to the discrete states of "0" and "1" for representing data. Computers interpret binary digital data as information and are therefore predominating class of digital information processing machines. Digital media like digital audio, digital video and other digital content can be created, referred to and distributed via digital information processing machines (computers).
Blogs
eCards
Mashups
Photo Sharing Sites
Podcasts
RSS Feeds
Social Bookmarking
Social Network Sites
Text Messaging
Texting Reminders
Video Games
Video Sharing Sites
Virtual Worlds
Webcasts/ Webinars
Wikis
Widgets
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